I’d be wary of a ‘rewards’ system, which could lead to posting for all the wrong reasons.
Agreed, but if ‘the community to create content’ perhaps have an ‘Ideas thread’ where people can submit ideas/things they’d like to know etc. Other community members could then pick an idea ‘create an article’ for it (for the blog/for the forum etc) and then perhaps Bulb provides rewards for it upon publishing (if it meets their standards)?
Any sort of rewards scheme needs moderating/checking (especially if it’s on ‘bare numbers’ - I can already foresee the quick response ‘See FAQs/Me too!’ style answers), but ‘up voting/this resolved my question’ voted posts could then be screened (stop things like sock-puppet accounts etc) by Bulb staff once a month and perhaps rewards sorted out there. But that’s more staff time and cost and we want to keep things staff-light touched (for costs) to keep our own bills down…
I guess it comes down to what Bulb themselves ‘want’ out of the community aspect: I don’t mind occasionally answer questions (it’s a good ‘diversion’ whilst waiting for other things and keeps me away from the toxicity of social networks), but ‘creating content’ to me starts to go to the ‘copywriter job’ territory etc. I’ve written hundreds of help articles before, built troubleshooters/guides, done video tutorials, etc etc - but that’s more than 5 minutes work than answering questions on a forum and so takes away from my ‘paid work’.
IMHO, They definitely need more ‘information’ on the site (just today, I’ve used other suppliers sites to find Eco7 times, meter tolerances and something else - all to answer questions here) and ideally if that was on Bulb’s site, I’d feel more confident in linking to it, Bulb would get more customers from people searching for it etc etc.