Have you considered harmonising your electricity rates across the whole country?
I get that supply costs/distribution costs vary but from a customer’s point of view it doesn’t seem very fair that two people could use exactly the same amount of electricity from the grid but one pay more than the other.
Could you expand on why the industry thinks it costs more to send some electrons down a wire to a house in Manchester compared to a house in the middle of nowhere in the Yorkshire Dales?
[As someone living in Yorkshire, I think I’m getting the cheapest leccy you supply (outside of London) so I’m not trying to get a cheaper rate here]
On a related note, do you know how even a distribution of customers you have across the country? I’ve seen this but maybe you have a rough idea? Larger uptake in London, smaller in Scotland?