Icons communicate a lot in a very small space. That’s what makes them so useful. They help our members to navigate around our digital spaces so they can find what they need, fast. In our latest blog post, Bulb designer Riccardo explains how we’ve made our icons feel like a part of the Bulb family.
Not only do they guide members but they also emphasise the Bulb brand by being dynamic and energetic. That’s why there is such a fine balancing act between being functional as guides and remaining expressive.
The criteria were very straightforward, as you would expect from Bulb:
- We want our icons to be robust, simple and personal.
- They need to be easy to understand.
- Their style takes the lead from the Bulb logo. Each icon needs to have a feeling of momentum and flow.
Our new iconography family
The icons I designed for the Bulb account and app solved the problems we had. They reflect shapes from the logo and our illustrations, so they can get to work in our products straight away. They also have a human feel, avoiding surgical perfection and sharp edges.
Spot the similarities
They new icons are flexible and dynamic
You can have a look at the whole icon family in Bulb’s Design System. It’s ever-expanding and we keep on adding more. Creating some simple principles for our icons has made the job of creating them much easier.
If you’re curious to see them in action, it’s the perfect excuse to download our app.
What do you think of the new icons, do you think there’s an icon we should include?