Bulb’s standing charge works out 91,25 GBP/year and, to my interpretation, is a reflection of your fixed overhead. While this has gone down 3%, I think it could be better explained why it can’t go down further and faster, much like how you explain why your unit rates are influenced by the wholesale markets and other factors like distribution.
So, since that overhead is quite a lot – 7.60 GBP/month is what something like netflix charges with a hefty markup for a service that has a pretty decent set of operating costs – I’d like to know why it hasn’t gone down faster, since it should go down with scale.
In a sense, all bulb does is be a middleman between the wholesale market and me, with some value-adds like customer support, billing and price averaging.
It would make a lot of difference if you focused on driving this cost down,