Hi everyone! I’m Caroline, a User Researcher here at Bulb. I’m part of Jenna’s team and have been here since the start of the year (in fact, on my second week at Bulb, I had the pleasure of meeting @mowcius testing out a prototype of an automated chatbot!). Currently, I’m working in the Growth pod to understand how we improve the sign-up and referrals experience. Before that, I was working the internal tooling pod.
One project we were doing recently was investigating whether we should build an “Email me my quote” feature on the website where people join Bulb. Rather than plunging a lot of time and money into developing a feature we’re not sure we need, we always test things first quickly and cheaply. Our designer Juan put together a quick clickable prototype that looked like a website, and we tested it with some non-Bulb members, who switched between a mobile phone and desktop.
Our hypothesis was that by allowing users to email themselves their quote, it would be smoother for users to switch between browsing on a mobile phone, and concentrating on signing up on a desktop.
But… we were wrong.
It was clear that users don’t want to email themselves a quote from our website, for three reasons:
- Personal data and spam - users don’t want to enter their email address, handover personal information, and risk being included a spammy email list that they’ll never be able to turn off.
- Their own ways of saving - users already had their own ways to save quotes and other information, such as taking a screenshot, which was quicker than typing in their email.
- Too simple - sometimes users told us that they had (reluctantly) emailed themselves their quote in the past, but this was because the quote would otherwise fluctuate (such as with insurance) or because it was a very complicated list of options. Bulb’s quote’s are neither of these things, so there was no need to email it to themselves.
Through testing with a simple prototype, we knew this wasn’t something that we should invest time and money into - so we’re not going to!
In the future, we might revisit the idea of saving quotes, but in a way that ensures we don’t hold onto user’s personal information, and that is quicker than typing in an email address.
If you have any thoughts or stories related to saving quotes on website, I’d love to hear them below