I got this idea while thinking of my apartment’s broadband back in Finland where it’s not uncommon for an ISP to make an (attractive) offer for a broadband for the entire building which usually saves money for all its residents (sure, you still may have households that don’t want broadband but it’s quite rare). Of course, broadband a fixed monthly charge regardless how much you use it so meter reading are not an issue and its consumption does not vary according to seasons. Still, I think Bulb should investigate the feasibility of making offers for electricity and/or gas for entire blocks of flats and residential complexes as it may yield attractive results for rapid expansion in the energy retail market.
One of the main challenges in the UK is decision making. In Finland, most blocks of flats are limited liabilities meaning they have shareholder meetings which can easily make these sort of decisions, assuming the majority backs them up. In the UK, this sort of body doesn’t exist with most buildings so Bulb would either have to contact managing agents, housing associations or focus purely on those residential entities which are capable of making this sort of decision with least possible hassle. Indeed, it may turn out to be too much hassle for most of the cases but then again, you never know until you try.
I at least supported the switch for my Broadband in Finland…it costs €8 a month