As the Bulb client base continues to increase, do you forsee a point when the amount of renewable energy available to Bulb will be insufficient to meet client demand, or does research suggests that the amount of generated renewable energy is increasing sufficiently to meet future anticipated demand?
Hi @ken496 this is a fantastic question. The short answer is that generated renewable energy is increasing sufficiently to meet future anticipated demand.
The longer answer is that this might change if demand spikes unexpectedly. But if demand did spike, Bulb would view this is a ‘good’ problem, because it would signal to the market (and to producers and clean energy entrepreneurs) that ramping up production of low carbon generation would be profitable. Indeed this is Bulb’s core mission – providing simpler, cheaper, greener energy to consumers, and signalling to producers that the demand is there.
If they build it, we will come.